Role: Creative Director
The Experience Center at Facebook is a space to welcome, entertain, and impress C-suite and marketing teams from industry partners and clients. It aims to capitalize on in-person experiences to share the Facebook ethos and vision, and showcase the platform’s capabilities and advanced technology. By developing an experiential narrative through the newly renovated space, the LAB’s goal was to educate Facebook’s guests on how to better use the platform as an effective marketing tool. We achieved this through a combination of unique technological touchpoints, personalized messaging throughout the space, and direct connections with the clients to create a shared vision for future partnerships. Within the context of a high-tech environment, the Experience Center includes unique analog moments with tangible interfaces to encourage hands-on engagement and client participation.
