Evan Allen
ENVIRONMENT, EXPERIENCE, & INNOVATION,
ARCHITECTURE, GRAPHIC DESIGN,
BRAND & COMMUNICATION DESIGN
2x4_Nike HOI_3.jpg

Nike / Exhibit Design, Strategy, & Communication Design

Role: Architectural & Graphic Designer

The Nike 100 Exhibition, designed and produced by 2x4, was on display in Beijing's 798 Arts District for six months prior to the 2008 Beijing Olympics. This two-phase exhibition chronicled Nike's four-decade pursuit of lightness and their development of new technologies and materials. 2x4 was responsible for all phases of the project, from concept, branding, graphics, architecture and construction, to the interactive user experience and the companion book chronicling the exhibition. 

2x4_Nike HOI_Trimedia Facade.jpg
2x4_Nike HOI_8.jpg
2x4_Nike HOI_3.jpg
2x4_Nike HOI_5.jpg
2x4_Nike HOI_2.jpg
2x4_Nike HOI_1 .jpg
2x4_Nike HOI_25.jpg
2x4_Nike HOI_26.jpg
2x4_Nike HOI_23.jpg
2x4_Nike HOI_6.jpg
2x4_Nike HOI_16.jpg
2x4_Nike HOI_22.jpg
2x4_Nike HOI_10.jpg
2x4_Nike HOI_18.jpg
2x4_Nike HOI_21.jpg
2x4_Nike HOI_11.jpg
2x4_Nike HOI_Audio Tour 2.jpg
2x4_Nike HOI_Book.jpg
2x4_Nike HOI_Exploded_Axon_2.jpg
2x4_Nike HOI_Axon_2.jpg
2x4_Nike HOI_Parapet construction diagram.jpg
2x4_Nike HOI_Drawing Sheet 2-4.jpg
2x4_Nike HOI_Materiality cardboard.jpg
2x4_Nike HOI_Materiality plywood.jpg
2x4_Nike HOI_Materiality pulp mold.jpg
2x4_Nike HOI_Plan_Section.jpg
2x4_Nike HOI_Plans.jpg
2x4_Nike HOI_Render_1.jpg
2x4_Nike HOI_Storyboards.jpg
2x4_Nike HOI_tri-media facade sketch.jpg
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2x4 / Nike 100 Exhibition / Beijing, China
2x4_Nike HOI_Trimedia Facade.jpg
2x4_Nike HOI_8.jpg
2x4_Nike HOI_3.jpg
2x4_Nike HOI_5.jpg
2x4_Nike HOI_2.jpg
2x4_Nike HOI_1 .jpg
2x4_Nike HOI_25.jpg
2x4_Nike HOI_26.jpg
2x4_Nike HOI_23.jpg
2x4_Nike HOI_6.jpg
2x4_Nike HOI_16.jpg
2x4_Nike HOI_22.jpg
2x4_Nike HOI_10.jpg
2x4_Nike HOI_18.jpg
2x4_Nike HOI_21.jpg
2x4_Nike HOI_11.jpg
2x4_Nike HOI_Audio Tour 2.jpg
2x4_Nike HOI_Book.jpg
2x4_Nike HOI_Exploded_Axon_2.jpg
2x4_Nike HOI_Axon_2.jpg
2x4_Nike HOI_Parapet construction diagram.jpg
2x4_Nike HOI_Drawing Sheet 2-4.jpg
2x4_Nike HOI_Materiality cardboard.jpg
2x4_Nike HOI_Materiality plywood.jpg
2x4_Nike HOI_Materiality pulp mold.jpg
2x4_Nike HOI_Plan_Section.jpg
2x4_Nike HOI_Plans.jpg
2x4_Nike HOI_Render_1.jpg
2x4_Nike HOI_Storyboards.jpg
2x4_Nike HOI_tri-media facade sketch.jpg