Evan Allen
ENVIRONMENT, EXPERIENCE, & INNOVATION,
ARCHITECTURE, GRAPHIC DESIGN,
BRAND & COMMUNICATION DESIGN
ROCKWELL_BRIGHTLINE-7376_edit.jpg

Brightline / Branding, Graphics & Interior Design

Role: Creative Director

When Brightline opened in 2017 it was the first privately owned rail service in the United States in over 100 years. Its passenger train service runs between Miami and Orlando, with stops in Fort Lauderdale and West Palm Beach. The LAB’s engagement with this project began with a phase of ethnographic research and strategy to determine the best brand positioning possible for the target demographic. This led to naming and brand identity development, train exterior graphics, passenger car interior design, and restroom and café car interior design. We designed the end-to-end holistic passenger experience in a way that’s upscale yet approachable, providing passengers with a comfortable, convenient, premier travel experience.

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ROCKWELL_BRIGHTLINE-8059.jpg
ROCKWELL_BRIGHTLINE-8070.jpg
ROCKWELL_BRIGHTLINE-8199.jpg
V2_2.jpg
Premium 1[1].jpg
IN-LINE EXTERIOR.jpg
STATION ENTRY_TICKETING.jpg
Train Set Rendering V2.jpg
TRAINS_DAY.jpg
V1.jpg
TRAIN_EYE LEVEL - ALTERNATE.jpg
2015_03_09 Full Trains-02.png
2015_03_09 Full Trains-01.png
V1[1].jpg
V2.jpg
V3.jpg
141009_Train Elevation-24.png
141015_Train Elevation_Sketch-20.png
141030_Train Elevation-12.png
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141113_Train Elevation-24.png
141208_Train Elevation-16.png
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ROCKWELL_BRIGHTLINE-6957.jpg
ROCKWELL_BRIGHTLINE-7202.jpg
ROCKWELL_BRIGHTLINE-8036.jpg
ROCKWELL_BRIGHTLINE-7958.jpg
ROCKWELL_BRIGHTLINE-6971.jpg
ROCKWELL_BRIGHTLINE-7944.jpg
ROCKWELL_BRIGHTLINE-7344.jpg
ROCKWELL_BRIGHTLINE-8059.jpg
ROCKWELL_BRIGHTLINE-8070.jpg
ROCKWELL_BRIGHTLINE-8199.jpg
V2_2.jpg
Premium 1[1].jpg
IN-LINE EXTERIOR.jpg
STATION ENTRY_TICKETING.jpg
Train Set Rendering V2.jpg
TRAINS_DAY.jpg
V1.jpg
TRAIN_EYE LEVEL - ALTERNATE.jpg
2015_03_09 Full Trains-02.png
2015_03_09 Full Trains-01.png
V1[1].jpg
V2.jpg
V3.jpg
141009_Train Elevation-24.png
141015_Train Elevation_Sketch-20.png
141030_Train Elevation-12.png
141113_Train Elevation-23.png
141113_Train Elevation-24.png
141208_Train Elevation-16.png