Role: Senior Designer
2x4 was invited by Swatch to design their flagship concept store on the Place Vendôme in Paris, France. Given only 36 square meters to work with, and a need for constantly changing program, the mission was to create a space that is flexible enough for both retail P.O.S. and special events, and one that could switch between the two functions in under an hour. 2x4’s proposal operated using a matrix of mechanical shades that could be raised and lowered in any formation necessary. By positioning the shades in different configurations the store could be subdivided in a variety of ways from totally open to completely parceled. Additionally, shades could be pre-printed off-site and put into place in a matter of hours. Once installed, the actual configuration can be changed from within the store by the existing staff.
