Role: Design Director
Fahrenheit 212 worked with BWW leadership to research, strategize, and design an omnichannel, sports bar and mobile experience for urban consumers, including pre- and post-visit in addition to in-restaurant experiences. The modern, urban patron of local sports bars has a deep need to feel aligned with the establishments they spend time in. This connection can be interrupted by loud brands and inauthenticity. Winning guests in the urban market requires subtlety, comfort, convenience, and genuine vibes that stem from neighborhood connection. On the commercial side, the architecture of the menu and bar needed a bespoke strategy to accommodate the realities of urban cost structures, the competitive landscape, patron expectations, and their elevated willingness to pay. We designed detailed floor plans, material style guides, and a suite of innovative hospitality features across media, technology, F&B, environment, and ergonomics. Additionally, we developed complete financial models that included cost structures, revenue stream projections, and geographic prioritization. The resulting bar experience had the environment and intimacy of a local, hometown pub.
