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Role: Creative Director
As a company that pioneered a ‘no compromises’ attitude toward its product, Chipotle turned to Fahrenheit 212 to bring that ethos into its next-generation store design. This required a modern in-store experience that integrated seamlessly with the rapidly growing digital order experience while remaining true to Chipotle’s mission to ‘Cultivate a better world.’ By working within a palette of sustainable materials and fabrication techniques, we evolved the existing design language and added key features to the space to enhance efficiency and convenience in both the customer and the employee experience. The new design is currently being rolled out across their restaurant portfolio.