Role: Design Director
Fahrenheit 212 worked with Dunkin’ Brands, to develop a strategy for the store-of-the-future experience that focused on easing consumers’ moments of transition. We designed an omnichannel store experience that separates on-premise from on-the-go journeys and provides customers with the full choice of how they engage. This included a solution for the drive-thru that increased throughput by removing the ordering process from the queue. We also guided the development and execution of the front-of-house store design, and the back-of-house kitchen design, creating the initial ROI model for the pilot store, as well as the test-and-learn process through which to optimize it. The first store featuring the redesigned experience opened in 2018, and Dunkin’ Brands has invested $100M in their franchisee network to increase the adoption of the new store design.
