Work Experience
Evan Allen Design, USA
Creative Director & Environmental Experience Design / 2023 – present
Self-employed multi-disciplinary Design Leader, helping teams create memorable and meaningful experiences, environments & spaces, brand activations, and digital products.
- Creative direction and brand strategy
- Workplace experience, design, and master planning
- Change management
- Environmental graphic design and branding
- Signage and wayfinding systems
- Hiring, team building, and growth
Johnson & Johnson, New York, New York
Director of Environments and Spatial Experience Design / 2021 – 2023
– Workplace experience design & strategy, Change Management, Environmental branding, Graphics and Communication design, UX/UI User Experience design, Architectural design, Copywriting, and Service design
– Team leadership and management over 5 multidisciplinary designers; responsible for studio resource management, hiring, and growth
– Successfully grew a profitable Spatial Design portfolio by 21% YOY
– Led and maintained business development initiatives within the J&J Solutions Spatial Design portfolio
– Directed over 40 active projects worldwide throughout J&J’s office spaces, labs, supply chain facilities, and public event spaces
– Spearheaded a company-wide digital signage and wayfinding strategy
frog / Fahrenheit 212, New York, New York
Executive Director, Creative & Strategy / 2016-2021
– Brand, Experience, and Design Innovation and Strategy; Workplace experience design & strategy; Architectural experience design & strategy; Change Management; UX/UI User Experience design, Copywriting, Video production, Service design
– Team leadership and management over 10 multidisciplinary designers; responsible for studio resource management, hiring, and growth
– Directed over 30 innovation, brand, strategy, and experience projects across the Food & Beverage, Retail, Luxury, CPG, Hospitality, Transportation, Health & Wellness, Arts & Entertainment, and Human Resources sectors
– Led the Fahrenheit Square Feet initiative; Published several thought leadership pieces and a podcast on retail and spatial design innovation
– Led and supported business development initiatives
Clients include: IKEA, Chipotle, Uber, Dunkin, The Metropolitan Museum, Kaiser Permanente, Marriott, Coca-Cola, Mondelez, Newell, Revlon, Estee Lauder, Macy's, Ceridian
> frog
The Rockwell Group: The LAB, New York, New York
Creative Director / Exhibit Design, Interactive Media, & Environmental Branding, 2013–2016
– Directed over 20 client projects worldwide, from concept through construction, of physical and interactive (UX/UI) environments and exhibits across the Technology, Transportation, Sports & Entertainment, Food & Beverage, Hospitality, and Real Estate sectors, including flagship interactive environments for Facebook
– Workplace experience design & strategy
– Team leadership and management over 8 multidisciplinary designers; responsible for studio resource management, hiring, and growth
– Served as the lead client relationship manager for over 10 clients
Clients include: Facebook, Brightline Florida, Metropolis Magazine, Chef’s Club, Greenbay Packers, The Related Companies, Starwood
> The Lab at Rockwell Group
Smart Design, New York, New York
Senior Designer / Brand, Communication & Environments, 2011-2013
– Design for experience, environments, interaction (UX/UI), brand, communication and innovation for over 20 clients worldwide, across the CPG, Food & Beverage, Health & Wellness, Entertainment, and Retail sectors
– Responsible for research, analysis, concept, ideation, prototyping and production design for experience and environment-based initiatives
– Led internal company-wide health and wellness initiatives
Clients include: SC Johnson, OXO, Rubbermaid, Pepsi, HumanScale, Hasbro Nerf, Shark, The Hospital for Special Surgery
> Smart Design
2x4, New York, New York
Senior Designer & Project Director / Architecture & Environmental Branding, 2007-2011
– Led and managed architectural design, environmental branding, signage and wayfinding projects for over 20 clients worldwide, across the Arts & Entertainment, Retail, Fashion, CPG, Luxury, and Pharmaceutical sectors
– Managed all phases of architectural and environmental graphics production, from Concept through Construction Administration
– Team leadership and management over 4 environmental graphic designers
– Served as the lead client relationship manager for over 10 clients
Clients include: Nike, OMA, DS+R, Lincoln Center, AT&T Performing Arts Center, Isabella Stewart Gardner Museum, Perez Art Museum Miami, Prada, The Clark Museum, Novartis
> 2x4
Bernard Tschumi Architects, New York, New York
Designer / 2005–2007
– Responsible for the design, layout, original drawings and diagrams, pre-production, and art correction for Tschumi's print publications
– Architectural design, Urban design, and Graphic Design consultation
> Bernard Tschumi Architects
Wildlife Conservation Society, Bronx, New York
Graphic Designer & Project Manager, Exhibition Graphic Arts Department, 2003-2006
– Signage and exhibition design and production for all New York City zoos and aquarium
– Design management and Art Direction for WCS-hosted conferences
– Redesign of the wayfinding systems and interpretive experiences throughout WCS parks
> Wildlife Conservation Society
The New Yorker Magazine, New York, New York
Production Design Associate, Page Makeup Department, 2001-2003
– Weekly design, layout and print production of the magazine
– Apple Scripting, page proofing, XML web coding, art and color correction
> The New Yorker
Education
M.ARCH., Architecture, 2007
Graduate School of Architecture, Planning and Preservation (GSAPP)
Columbia University, New York, New York
> GSAPP
B.A., Studio Art & Design Studies, 2001
Connecticut College, New London, Connecticut
Major: Studio Art (concentrations: Design Studies, Collage/Mixed Media)
Minor: Architectural Studies
Certificate: Center for Arts and Technology
Summa Cum Laude
> Connecticut College
Certificate
Scuola Internazionale di Grafica, Venice, Italy
Concentrations: Graphic Design, Bookmaking, Printmaking
> Scuola Internazionale di Grafica
Publications & Recordings
Podcast: Retail Innovation: New Ways to Shop, Fahrenheit 212 & Capgemini Invent, 2020
Thought Leadership: Retail Perspectives (series), The Boiling Point, Fahrenheit 212, 2018
Stadt Bauwelt 190 / 24.11 / Virtuelle Stadt, Berlin, Germany, 2011
The New City Reader / FOOD, Krista Ninivaggi, Will Prince, Nicola Twilley, editors, "The Last Newspaper" exhibition, New Museum of Contemporary Art, 2010
it is what it is, 2x4, 2009
Cross Country / Online, Evan Allen and Evan Erlebacher, 2008
Urban Computing and its Discontents, Adam Greenfield and Mark Shepard, The Architectural League of New York,2007
Abstract 04-05, Abstract 05-06, Abstract 06-07, Columbia University Graduate School of Architecture, Planning and Preservation, 2005, 2006, 2007
Exhibitions
The Last Newspaper
The New City Reader, newspaper on architecture, public space and the city.
New Museum of Contemporary Art, New York, New York, 2010
it is what it is
A companion exhibition to the release of 2x4’s monograph of the same title.
Gyre Gallery, Tokyo, Japan, 2009
Just In: Recent Acquisitions from the Collection
An exhibition of 2x4 work inducted into the museum's permanent collection.
MoMA, New York, New York, 2007
Utter Rubbish
"A collection of Useless Ideas," with 2x4.
Singapore Design Festival 2007, Singapore
Professional Affiliations
BMCC, Media, Arts and Technology Program Steering Committee
2013–2019
School of Visual Arts (SVA), Products of Design, Guest Critic
2013
Parsons The New School for Design, Guest Lecturer
2012
Pratt Institute School of Architecture, Guest Critic
2011
AIGA, Active member
2011–present
Partial Client List
All Aboard Florida / Brightline
A.O.L.
Arper S.P.A.
Arup
AT&T Performing Arts Center
Buffalo Wild Wings
Capgemini
Chipotle
The Clark Institute
Coca Cola Inc.
Diller Scofidio + Renfro
Dunkin’ Inc.
Facebook
Film Society of Lincoln Center
Foster + Partners
Frontier Communications
FXFowle
The Isabella Stewart Gardner Museum
Gensler Architects
Glycom
The Greenbay Packers
GSAPP / Columbia University
Hasbro / Nerf
Herzog & de Meuron
Honda Innovation Lab
Hospital for Special Surgery
Human Scale
IKEA
Inspire Brands
The Juilliard School
Kaiser Permanente
Kendall Heaton Associates
Linbeck Construction
Lincoln Center for the Performing Arts
Macy’s
Marriott International
McCarthy Construction
McDonalds
Metropolis Magazine
The Metropolitan Museum of Art
MGM
Mithun Architects
MoMA
Mondelez
The New Museum
The New York Philharmonic
The New Yorker Magazine
Newell Brands
Nike
Novartis Pharmaceutical
O.M.A.
OXO
Panda Inc.
PepsiCo
Perez Art Museum Miami
Prada
Prudential
The Related Companies
Renzo Piano Building Workshop
Revlon / Elizabeth Arden
REX
Rubbermaid
SC Johnson
S.O.M.
Starwood Capital
Swatch
Tadao Ando Architects
Turner Construction
Uber
Wildlife Conservation Society
Wired Magazine